SaaS Pricing & LTV/CAC Calculator

Calculate LTV, CAC, and break-even

Calculate SaaS LTV, CAC, LTV/CAC ratio, and break-even point. Essential for indie hackers.

Monthly Price ($)

Monthly Churn (%)

CAC ($)

COGS (%)

SaaS Metrics

LTV

Total revenue per customer. Formula: ARPA / Churn.

CAC

Cost to acquire one customer.

LTV/CAC

Target 3x+. Below 1x means losing money.

Break-even

Months until customer pays back CAC.

FAQ

Good LTV/CAC?

3:1+ is healthy. Below 1:1 means losing money.

How to calculate LTV?

LTV = (ARPA x Gross Margin) / Churn Rate.

Good churn rate?

Under 5% monthly for SMB. Enterprise under 2%.

Reduce churn?

Better onboarding, value delivery, proactive support.

Break-even?

Months until revenue exceeds CAC. CAC / (ARPA x Margin).